ABOUT CODIAN MARKETING...

WELCOME! Since 1988, Codian Marketing has been providing its clients with embroidered & screen printed apparel and innovated promotional products to amplify their brand and increase their sales opportunities.

Why choose Codian Marketing? Because, although a majority of suppliers have access to all the same products...not all suppliers provide the same buying experience. My client base expects exceptional personalized service and that's what they and YOU will receive on every project. My clients have many options when it comes to selecting their apparel/promotional item supplier. They continue to reach out to me, trust in my abilities, recommend my services to others and for that I'm grateful.

To best serve you and your needs I will...

  • Get to know you and your business goals
  • Listen to your marketing objectives and help define the targeted audience you most want to connect with
  • Research the product(s) that best align with your audience and within your budget
  • Discuss my recommendations so you understand how these selections benefit your promotional efforts 
  • Be attentive to all details, provide continuous updates of your order, on-time delivery and 100% customer satisfaction   

BUSINESS SECTORS WHO RELY ON MY EXPERTISE...

MANUFACTURING, NON PROFIT, HEALTH CARE, SERVICE COMPANIES, CONSTRUCTION, FINANCIAL AND LAW ENFORCEMENT

Contact CMG to discuss your promotional needs and see the difference for yourself.

Call 330-833-7204 or email us at: cmg@sssnet.com. I look forward to speaking with you!          

Competing Against Luck (The Story of Innovation and Customer Choice)
#9780062435613

Pricing Details

Production Time: 10 Working Days
QuantityPrice
25 $24.59 each
100 $23.99 each
500 $23.09 each
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

Normal Production Time
10 Working Days